How can Investing in Green Companies Grow the Green Economy?

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One of the most dynamic ways you can grow the green economy is by investing your savings and retirement assets in green companies, companies that are working to preserve the planet and create a world that works for everyone with no one and nothing left out.

It is obvious how buying directly from a green company makes a big difference in growing the green economy. You are directly supporting that company. Then how does investing in green companies grow the green economy? Since when we buy stock it is usually in the secondary market, which means it does not go directly to the company. However, when more people buy stock from a green company, the share price is pushed up and creates more value for the company.

Another reason to buy from green, progressive and proactive companies, is to avoid profiting from the evils of greed, violating the planet and people, etc. If enough people stop buying stock in companies with “questionable” practices, their stock value will go down. This directly hurts the corporate officers, which usually hold a large amount of the stock. When they are affected in this way, they have a strong incentive to look at their business practices and possibly improve their corporate citizenship.

New!! Finance & Investment News!!

Big welcome to investment advisor Cherie G. DiNoia President of Shelby Financial Group!! Cherie has graciously agreed to share her finance and investment expertise with Modern Hippie Mag.

Cherie specializes in Socially Responsible and Sustainable Investing. She is dedicated to educating individual investors and business owners regarding comprehensive financial management using a platform of socially responsible investments.

Shelby Financial Group is passionate about empowering their clients to use their financial resources to make a profound and lasting difference in the world. Shelby Financial Group is a proud member of Green America as well as the Social Investment Forum.

I’ve personally known Cherie for the past two years and can say that she is one of the warmest, genuine and honest women I know. I am tickled "green" to have her on board! Thanks Cherie!

Eco-fashion vs. Economy

So I read a quote from a few years back and wondered if you think it still applies given our current economic situation.

“…of 900 consumers, 74 percent reported that they are more likely to notice a company when its products are tied to a charitable cause.”-October, 2006.

Another study also found that "nine out of 10 shoppers said they would switch brands, regardless of quality or cost, if the new brand were associated with philanthropy.

Moreover, 83 percent of survey participants said they trust a company more if it is considered socially or environmentally responsible."

I'd love to hear from you! Sound off! Let me know what you think.

Inquiring mind...