Eco-fashion vs. Economy

So I read a quote from a few years back and wondered if you think it still applies given our current economic situation.

“…of 900 consumers, 74 percent reported that they are more likely to notice a company when its products are tied to a charitable cause.”-October, 2006.

Another study also found that "nine out of 10 shoppers said they would switch brands, regardless of quality or cost, if the new brand were associated with philanthropy.

Moreover, 83 percent of survey participants said they trust a company more if it is considered socially or environmentally responsible."

I'd love to hear from you! Sound off! Let me know what you think.

Inquiring mind...